I find myself talking to businesses, politicians and other groups about social media, and it’s still somewhat like a shiny new gadget that everyone wants to play with.
It’s made up of different tools that can be used in a variety of ways… and everyone wants in on the action.
The problem is, not all aspects of social media are a good fit for every organization.
You have to decide what works for you, and make sure you don’t jump headfirst in the wrong direction simply because it’s the “cool” thing to do.
