Remember the last time you were forced to promote something, or had to take an angle that you didn’t feel had a good hook? Yikes, I feel for you!
I tend to avoid that situation by always keeping two questions in the back of my mind.
So what?
Who cares?
By tactfully asking those questions you can shed light on the fact that your hook might be missing. The answers might even highlight that what you are being asked to promote is something that is seen important internally, but not so much from the consumer standpoint.
