If you use email marketing to drive revenue or to get people to take action, it’s critical that you familiarize yourself with what I call The Costco Email Method.
Allow me to explain.
If you were to go to Costco right now and try to buy ketchup, you’d only have one option to choose from. Not two. One. This makes the decision making process extremely easy for consumers, and you’ll find similar examples such as this around the store.
Costco helps people make decisions by limiting distractions selections, which is a practice that is important when trying to get people to take a specific action with email marketing, hence, The Costco Email Method.
When it comes to emails, links are your Ketchup.
If you want people to take action by clicking on X, it’s important that you recognize that including links for Y and Z are distractions. If, for example, someone clicks on Y their attention may be completely taken away from your email and they might not ever get back to click X.
If you’re pushing a webinar, make all links about the webinar.
If you’re an affiliate marketer pushing a specific product, make all links lead to your sales or project page.
By practicing The Costo Email Method you will create focused emails that help increase conversion and your overall success rate.
