Simply put, social media is part of the modern day communication process.
Ignoring it means you have chosen not communicate with a chunk of your audience and are willing to potentially lose market share.
About Ryan Shell
Ryan is an entrepreneur. He currently runs the fashion brand The Home T and is a recovering PR & Marketing Executive. Raising money for multiple sclerosis research is a passion. He’s a public speaker, cyclist, blogger and an amateur photographer. He’s also goofy.