I have a long time friend that lives in Charlotte, NC, and we don’t talk nearly as much as we’d both probably like. She recently had a baby, which has understandably taken up a significant amount of her time, and we haven’t talked in seven or eight months.
She sent me an email late last week to figure out a time we could chat, and given that I’m pretty busy during the day, and she’s busy with the baby at night, our schedules don’t exactly sync up. After I told her I couldn’t talk (on the phone) until around 9 pm that night she sent me the follow email.
“9pm? Seriously? Do you ever sleep?!?! From my social media (Twitter/FB) stalking, here’s what I know about you right now…
- You’re trying to eat healthier (no fries…how in the world do you do that?)
- You’re skating again
- You had some big shindig with Kay Hagan yesterday (do tell…)
- You still do HOA stuff **I think**
- You’re the busiest person I know
Are you a glutton for punishment or do you just love bouncing around like a ping pong ball all of the time? Do you ever just sit on the couch and watch TV or nap?”
This works in reverse as well. Through Facebook I’ve been kept up-to-date with things going on in her life, and I also know that the new baby hasn’t stopped her from shopping more than she probably should. After reading the email I couldn’t help but laugh a bit and appreciate the reach of social media.
The awareness that Facebook (and other social tools) can create is very important for businesses to remember. While your friends/fans might not comment (friend above hardly ever leaves me a comment) on everything you post, it’s likely they are seeing the information you’re putting out there.
