Speculation.
It’s something that you have to address at some point. Silence, in some cases, simply fuels the speculation and can seriously tarnish a brand.
Tiger Woods for instance is a perfect example.
By now you’ve heard about his 2 am car accident, and you may have even read a quote from him asking for people to respect his privacy. Sure, we all deserve privacy, but he has some serious issues that need to be addressed.
For starters, the domestic violence and cheating rumors need to be dealt with. If they aren’t, they will continue to gain steam and tarnish the enormous brand that Tiger has built. If he has cheated, it’s going to come out (it always does – ask John Edwards) and he should hit the issue head on.
The time span of this “story” is, in a way, in Tiger’s hands.
