I’m a believer that in today’s business environment marketers need to be well rounded. And some will disagree with my use of “marketer” because I lump PR people in that category as well.
I’m not the type of guy that watches football each Sunday like it’s a second religion, but I do catch a game on occasion – especially as the season comes to a close.
One thing about the end of season games is that the great quarterbacks rise to the top. Most even find a way to up their game and really work to make things happen. They throw. They run. And heck, some even punt the ball on 3rd down.
No matter how you look at it, these quarterbacks try practically every tool in their arsenal to get the ball down to score a touchdown.
In my opinion, a great marketer is very similar. They have a range of experience and can pull the pieces together to maximize exposure or to prompt the desired outcome.
Yes, some will say that you shouldn’t be good at multiple things, but that thought is becoming aged and the need for a more flexible marketer is becoming apparent.
For example, let’s say you find yourself managing some sort of online property and are required to create and publish content.
Since you are a great quarterback marketer, you’ll want to make sure your content is search engine optimized (SEO), right? If you follow the old school limited capability way of thinking, you probably won’t have a clue about SEO.
On the other hand, if you allow yourself to learn and test the knowledge you’ve consumed, it’s highly likely you’re going to know your way around the world of SEO and can create optimized content.
Let’s stick with SEO for a moment. If you’re reading this and thinking, “Crap, I don’t really have a clue about SEO!” I might have something for you.
I’m in the process of finalizing a free, easy to understand (no gobbledygook) search engine optimization eBook that provides 25 tips you might find helpful.
Again, most of the content is easy for the average person to understand, but I also dig a little deeper and provide off site SEO tactics that become slightly more complex.
If you’d like to get the (free) eBook when it’s completed, simply enter your email address below and I’ll send it to you. Did I mention it’s free?
No matter if you sign up to receive this search engine optimization eBook or not, I hope you’ll continue to work towards being the best quarterback marketer you can possibly be.
