“What’s next?” By asking that question you will help yourself stay ahead of the game and also open yourself up to brainstorm new ideas.
Earlier today while I was reviewing performance numbers for a series of online ads I stopped and asked, “what’s next?” The primarily reason for doing so was because I found myself wanting more out of the online ads. Impressions were high, click through rates were good… but I wanted them to do more.
But how do you get more (not meaning impressions) out of a banner ad? Here is what came to mind after a couple minutes of thought.
Let them help Create Relationships
If you click the image below you will see an enlarged photo of the New York Times home page. Notice the J.Crew ads in the upper left and right corner.
Now that you’ve glanced at the previous image, click the one below. Notice the J.Crew ad in the upper right hand corner – I’ve added the Facebook and Twitter (example only) logo to the ad in the top right corner.
The way this ad would function is pretty simple. If you click the Facebook or Twitter logo you would be taken to the J.Crew page on each site. Clicking anywhere else in the ad would take you to a page on the J.Crew homepage.
By adding social media links to online banner ads you now give consumers the opportunity to connect with your brand while they have the power to do so at their fingertips, and possibly enhance your ability to reach them in the future. This isn’t overly groundbreaking, but it’s something that’s not being done and what I think is next.
