I think it’s great to see how TV and newspaper organizations implement social media. Furthermore, I think it’s great when they respond to suggestions from their audience.
Neill McNeill is an anchor at the local Fox affiliate (WGHP) in my hometown of Greensboro, and he’s an active Facebook user. One thing I’ve seen him do for a while now is promote a 5 pm video news tease via his profile.
Last Tuesday, like many times before, one of his updates showed up in my Facebook stream. This time, rather than ignoring the message, I stopped to think about why I had never clicked on any of the links. The short answer that I came up with is because I didn’t want to jump through hoops to watch the video.
I tend to be somewhat outspoken (imagine that) so I offered a suggestion to Neill – read the correspondence below.
The very next day I received a message from Neill stating that you could now watch the video teasers directly on Facebook. Kudos to the team at Fox 8 for trying something new and testing out ways social media can be utilized.
