In a moment you are going to read three words; after reading them I’d like you to scroll to the bottom of this post and immediately type the first thing that comes to mind.
Are you ready? Here goes nothing.
Time Warner Cable.
Ok, now go write your thought in the comments section.
While watching TV recently I’ve noticed a new Time Warner ad campaign that highlights employees (mostly customer service) and how their goal is to help customers. The spots themselves have a bit of a warm and fuzzy feel…
After seeing several of the spots I thought to myself, “This is a lost cause and a waste of money.” Maybe I’m wrong, but I feel pretty strongly that no matter what Time Warner does or says, it’s not going to make people feel like their prices aren’t to high and that their customer service doesn’t stink (of course there are exceptions).
And this isn’t meant to be a bash Time Warner post at all.
My point is that there are times that a company needs to sit down and really think about the message they want to get across, but more importantly, ask themselves if people are going to accept the message. Call it a BS (that stands for blowing smoke right?) meter if you will.
In my opinion, a better route for Time Warner would be for them to highlight their services and attempt to add value to what they deliver.
