There’s an article over at Teach to Fish Digital that I was reading a while back and I wanted to share some of with you.
In short, the article highlights one important fact that will make you want to continue reading this post.
“According to the Facebook consultants at BrandGlue, 1 in 500 updates make it to the news feed.”
The article points out three things that help decide whether your posts show up in the news feed or not:
- Affinity
- Weight
- Recency
Now for a little added detail on each.
“Affinity Score – This number defines the relationship between object creator and recipient. Those who comment and like your personal updates have a higher affinity than those that do not.
Weight Score – Each object is assigned a score based on the number of comments and likes it earns. An object with 15 comments and 20 likes has a much greater weight than an object with 0 comments and likes.
Time / Recency Score – This number is a reflection of how long ago the edge was created. Each edge will lose its mojo very quickly. For example, the oldest edge in my news feed right now was created 42 hours ago. Most were created in the past 18 hours.”
Chris has done a good job explaining what each of those items means to you so click over to the article to learn more.
It’s very important for marketers to have an understanding of what this information means and how to apply. Pushing out updates that aren’t getting seen (unless people view the Most Recent feed in Facebook) doesn’t do you much good.
