Twitter brand pages have been teased in the media, so you might be wondering, “How do I get a Twitter brand page?”
Well, the short answer is that you pay for it by way of advertising on Twitter. This previous post titled, “How to get a Verified Twitter Account” takes a look at Twitter advertising and Verified badges, but it doesn’t quite touch this topic.
Here’s how you get one of these new pages.
Twitter brand pages will require an investment of $10,000 per month, with a 3-month minimum, to receive one of the new pages. For organizations that have never used Twitter’s advertising platform, that could potentially be a tough cost to swallow, especially if you’re working with a small business.
One thing you should also ask yourself about Twitter brand pages, is whether or not they are actually needed.
Yes, some organizations will have them, but you have to keep in mind how Twitter works. Most people engage with tweets within the news stream and not on an actual profile page. So, while it might look nifty to have a branded page, make sure you evaluate the return on the investment. A $30,000 investment to be exact.
If you were hoping for some loophole or special tip for getting one of these pages, sorry, you’re likely to be out of luck. But hey, at least you now know how to get a Twitter brand page. 🙂
