Have they lost their mind?
That’s the question that has come to mind after a fashion website has routinely bombarded my Inbox with emails.
It’s a site that I was indivertibly signed up for when signing up to attend an event, but I’ll not even get started on that hot mess of a situation.
In addition to sending regular emails from the site, they have celebrities that supposedly pick their favorite items on the site and then emails highlighting those items are sent “from the celebrity.”
I’m glad celebrity X likes that skirt, but you know, as a guy, I don’t think it’s going to work for me!
We have targeting that’s an issue, but there’s also the quantity of emails that are being sent. A while back I received what seemed like two emails a day. Each time a different celebrity would “email,” I hit unsubscribe.
And get this. When you unsubscribe you are unsubscribing from emails from that celebrity. That’s right. There’s no mass unsubscribe option.
So of course I’ve now gone to the site to cancel whatever it is that I was indivertibly signed up for, and guess what? I have no clue what the username and password info is to access the site.
After doing the password reset option I was finally able to get inside the site. Once logged in I could opt out of emails, but the account cancellation button seemed to be missing altogether. That’s now prompted me to send them an email asking how to cancel the account. You know, the one I never wanted in the first place.
I can’t for the life of me understand why any brand thinks their audience wants to hear from them as often as this brand did. Not only did they annoy the heck out of me, they seemed to break simple fundamental rules of email marketing:
- Opt in
- Email frequency
- Content targeting
- Make it easy to unsubscribe
I’m sure more items could be added to that list, but hopefully you know how important it is to treat email lists with respect. Tons of other companies are sending emails to the same people you are reaching out to, so make sure your content is on point and if you’re emailing on a daily basis… it better be for a very good reason.
