Facebook Questions is, without a doubt, important for brands and businesses in general.
Brands that have focused on building a community within Facebook can now put said community to work to get swift, direct feedback from their audience.
Yes, there are other Q&A sites already up and running (Ex. Quora) and companies like Wildfire have polling applications, but my thinking is that Questions is going to offer benefits and features that other services haven’t/can’t offered.
For example, Wildfire is known for building good tools, but they typically require access to personal information via the “Applications Permission” box that sketches people out. Questions doesn’t require that step – it just works.
It’s going to be interesting to watch how brands utilize the power of Questions and to also see if this feature is a wake-up call for those that have only seen Facebook as a place for status updates and photo/video sharing.
