A friend recently sent me an email from their work email address and upon opening the message something seemed to stand out.
The part of their email address that came after the @ was different than the actual website the company actively promotes.
My first assumption was that the domain used for the email address would forward me to their homepage, but I was wrong. Instead, the domain takes you to the investor relations page on their website (using the promoted domain).
This seemed very weird, especially since they include a chart on the page that shows the ups and downs of the company’s stock performance – this could easily be a negative.
In my opinion, it’s important to remember that your email address is an extension of your brand and that you should try to keep it in sync with your Web domain.
If your domain changes, have emails sent to your old address forwarded to the new domain. Doing so will help ensure that messages don’t get rejected and will allow you to easily alert your contacts that your email address has changed.
You might even consider putting up an out of office message on the old address that says something like,
“Please note that my email address has changed to name@mynewaddress.com. Your email has been automatically forwarded to the new address and I will respond as soon as possible.”
What’s your take – does this even matter?
