There’s a deli I visit in the city just about every morning before work.
It’s where I pick up my favorite breakfast sandwich – bacon (crispy) and egg on a toasted bagel.
This isn’t the least expensive habit in the world, but it makes life a bit easier. There are other delis in the area that likely have the same sandwich at a lower cost, but there’s a reason I don’t switch.
The Difference
The same crew of guys is at the shop on a daily basis, and there’s one in particular that recognizes me as a regular, and if he sees me in advance, he’ll call my order out allowing me to skip the line. A line that can at times be 15 or 20 deep.
That, to me, is service and a huge time saver.
He’s recognized that I’m a regular. He’s memorized my order. And he gets me in and out as fast as possible.
Customer Service Drives Revenue
$30 a week. ($5 per day.)
$120 per month.
$1,440 per year. (I better stop with the math before it makes me sick.)
That’s what this store stands to make off of me simply because a guy has paid attention and tries to take care of customers.
This is a simple example, but it shows that great customer service doesn’t have to be wrapped in bells and whistles, and that the simplest thing can help drive revenue.
