As time passes you’re going to see corporate Web sites implement more and more social media functionality. A time will come, in the near future, when consumers will start to think social media sharing options is the norm on pretty much all Web sites they visit.
Here’s a short excerpt from Web-Strategist.com titled “Matrix: Evolution of Social Media Integration and Corporate Websites” that highlights some things to consider before jumping in head first.
“Many brands are jumping on the social media bandwagon, without giving proper though about the impacts to their marketing effort. In particular, many brands are putting ’social chicklets’ on their homepage to “Follow us on Twitter” or “Friend us on Facebook” without considering the ramifications.
[Brands that arbitrarily adopt social tools may be unknowingly undermining their own efforts. Instead, first understand the full ramifications as you integrate social with your corporate website. Secondly, have a clear roadmap]
Marketers spend millions of dollars to get people to visit their corporate website, so why would they be so quick to send them away? Use this strategy matrix to help make your decisions. Be deliberate by first understanding the ramifications:”
Click here to read the rest of the article. Take note of item number 8 in the chart, it’s what I was referring to in the second sentence of this post.
