I’ve read multiple blog posts / comments over the past few days where people seem to be getting on this “content isn’t king” kick.
Say what?
That’s absurd.
Let’s take digital media completely out of the conversation for a moment. Would you send a mailing with no copy? Nope.
We might even say that if someone is saying content isn’t important that they may not have an understanding of how to gather said content, or simply don’t know how to tell the story.
Yes, having an understanding of digital tools is important, but having the ability to tell a story (this can have a vast meaning) and engage the audience is just as important.
