Marketing, public relations, social media... and a little of this and that.
Facebook has changed our lives socially, and it’s also changing how we do business, or for this articles purpose, it’s giving us an added tool to the marketing toolbox.
Ever heard of the custom audience option within the Facebook advertising dashboard? It’s been an option in more advanced Facebook advertising platforms for a while, but they are now bringing it to their standard advertising dashboard.
[Read more…] about How Facebook Turned Prospect Pitching Upside Down
Facebook has been a go-to social media platform for marketers and business owners for quite a while, but based on the networks continued page algorithm changes; it may be time to rethink your options.
In no is this post going to imply that you should abandoned Facebook, but I do hope it prompts you to reconsider a thing or two.
[Read more…] about It’s Time to Rethink Your Facebook Advertising Budget
Facebook’s Promoted Updates product clearly works, and can both increase exposure for an update and also increase followers, but it may be the social networks finest example as acting as “Big Brother.”
This post compares organic Facebook Page updates versus Facebook Page Promoted Updates, and you’re probably not going to like what you see. The examples seen in this post are from my fashion blog’s Facebook Page (it’s not been used a lot, which is why the likes are just over 1,000).
[Read more…] about Are Facebook Promoted Updates Negatively Impacting Organic Updates?
Facebook has launched a new promoted status update product for pages that allows you to reach a broader portion of your pages total audience.
This post will show you how to promote an update and the also highlight the type of data you’ll see when doing so.
To get started you’ll simply create an update as you’ll see below.
[Read more…] about A Look at Facebook’s Promoted Status Update Product
As you know, Facebook has changed a lot in the last couple of weeks, and will continue to evolve as time goes on.
The changes have done one major think to the social network: made it more visual.
As I’ve posted updates and interacted with the new layouts, I’ve made a decision that marketers, and anyone else running business pages needs to pay attention to.
If you want your status updates to standout, you need to make sure they are accompanied by a photo or video moving forward.
And I’d almost go as far as saying try to not post anything that doesn’t at least have a photo.
Photos stand out in an amazing way now that thumbnails are larger and albums are being displayed in a different way, and when the changes are implemented for brand pages, you need to seize the opportunity to be visual.