Call to action. It’s simply what you want someone to do next. And, if you are in business, you know you want customers to take some sort of action… so telling them what to do (in a polite way) makes perfect sense.
For many marketers this is an absolute given, but there are also times that a simple call to action is overlooked.
While recently doing some research for a web project I found myself looking at various sites and reading a lot of information. One company in particular, that I won’t name, had a nice looking website and even had this nice “get Started!” box in a visible portion of the site.
At first glance I really liked when I saw the call to action because not only were they providing a prompt, it appeared as if they were going to walk me through the process of engagement. Unfortunately, that wasn’t exactly the case.
When I clicked the link it took me to there Services page, which I’d already seen and read. This would have been fine if there was a form of some type to complete or instructions of next steps, but that wasn’t the case.
What would have been great is if the “get Started!” link took me to a page that outlined their process of how projects get started/completed and then provided a form to complete so that the quote process could be started.
It’s always much easier to see things of this nature from the outside looking in. That being said, these are a few good questions to keep in mind,
- “What do we want people to do?”
- “Are we telling them to do it?”
- “Are we providing them the means to do it?”
Sure, there are plenty of other questions that could be rattled off, but those three should at least help ensure that you have a call to action set in place.
