Marketing, public relations, social media... and a little of this and that.
It can be wildly difficult to get a customer to land on your website, so when that happens your site needs to be optimize for conversions. No matter if you are looking for email sign ups, subscriptions, product purchases or anything else of that nature, the website needs to work in your favor.
What is to follow isn’t meant to pick on the business, it’s to provide constructive feedback on a real life example that I recently experienced.
I sort of stumbled on photography about a year ago and quickly realized how much I love it. Specifically, I really enjoy photographing people from a modeling and a street style standpoint (what I do for the fashion blog).
This weeks New York Times street style edition features three of my recent shots, all of which you can see via the screenshots below, or by clicking here to view them on their website.
[Read more…] about Photography: 3 Photos in NYT Street Style
Facebook has launched a new promoted status update product for pages that allows you to reach a broader portion of your pages total audience.
This post will show you how to promote an update and the also highlight the type of data you’ll see when doing so.
To get started you’ll simply create an update as you’ll see below.
[Read more…] about A Look at Facebook’s Promoted Status Update Product
Casually sending an email and email marketing are two very different things.
The latter, in essence, is almost like a science. Why? Because there are a ton of different variables in play that impact performance and engagement with your audience.
But there’s one aspect of email marketing that I’m pretty big on; it also happens to be an element that is often overlooked or completely ignored: the autoresponder.
[Read more…] about A “Must Have” in My Email Marketing Toolbox
Even thought it’s been around ever since Al Gore invented the Internet(s), email marketing continues to resemble something similar to the Wild Wild West for many marketers.
And that’s exactly why so many marketers get it wrong, or fail to follow general best practices.
Marketers, by nature, like for things to look “pretty,” but pretty isn’t always “best” when it comes to email marketing.
Here are a few examples of where pretty becomes problematic: