Marketing, public relations, social media... and a little of this and that.
Have they lost their mind?
That’s the question that has come to mind after a fashion website has routinely bombarded my Inbox with emails.
It’s a site that I was indivertibly signed up for when signing up to attend an event, but I’ll not even get started on that hot mess of a situation.
In addition to sending regular emails from the site, they have celebrities that supposedly pick their favorite items on the site and then emails highlighting those items are sent “from the celebrity.”
One thing people have praised about Google+ is that there are no ads.
Great. It doesn’t have any of those pesky ads similar to the ones on Facebook that help brands promote pages.
Yea… you see the problem?
Google+ needs to create a way for brands to promote their pages to active users on the site.
It’s really a double edge sword in my eyes.
I would not tell a brand to promote Google+ on another social network because it could damage what’s already been created, and also devalues the funds spent on previous networks.
Imagine that you are an employee at a store and a customer walks in with a complaint. Upon hearing the complaint, you then either look at them without acknowledging the complaint, or you decide to just turn around and not give them the time of day.
Sounds like a great way to lose business right?
Well, that’s basically what Crunch Fitness, the gym I’m a member of in NYC, has done via social media.
Last Saturday I went to the gym at 8:15 a.m. to do a quick spin session on the bike. To my surprise, and others standing out in the chilly 45 degree temperature, they had not yet opened even though they are supposed to open at 8 a.m.
“How can we use social media to attract new business?”
That’s a valid question that makes a lot of marketers squirm, especially when their widgets aren’t quite as attractive or in demand (could be do to cost) as another companies widgets.
But the thing is, I don’t necessarily think social media’s main responsibility should be to move widgets.
It’s more about creating relationships and conversations. If moving widgets is something that happens as a results of creating relationships and having conversations, that’s fantastic! And yes, it’s something that happens a lot.
[Read more…] about Using Social Media to attract new Business
This post was originally written for my employers blog, but is being republished here.
Google Plus received a lot of hype after it launched, and the idea that it was a “Facebook killer” was mentioned left and right.
Now, months after the service launched, what do we hear? A thud. And a pretty loud one at that.
This isn’t caused by it not being a good product; more so, I believe it’s partially due to how the product was launched.
The tech crowd, as well as a bunch of marketers, jumped on the beta launch and touted features, but that’s primarily because it was a “shiny new tool that we could do new things with.”
But that’s where I think Google hit a wall.
[Read more…] about Re-post: Google Plus Minus People Equals Thud