This post was originally written for and published on the Ketchum Blog.
When it comes to blogging, creating and designing a blog is the easy part. The hard part is filling it with content on a routine basis, and in a corporate environment that can be incredibly challenging.
Why? Because people already have their normal duties and now you are asking that they add more to their workload.
Seriously, that’s exactly what people are thinking.
At a previous job, I was close to launching a new blog and word had gotten out that I was on the prowl to create a blog team (more on that in a bit). I made my way to a coworker’s office to try and recruit him, and right when I walked in, he pointed at the door and said (in a humorous tone), “Get out! I’m not blogging!”