There are many things about PR that I love, but there’s one thing that always seems to stand out… and that’s creating stories.
I’m not talking about the ones that simply fall in your lap. I’m talking about the times that the well has run dry and the “easy” stories are no where to be found.
More so, I’m talking about when you stop, look around and have that “ah ha” moment and realize you just thought of a story that might not have seen the light of day had you not thought of it.
And while coming up with these “ah ha” stories is great, seeing them on TV or in print is even better.
A good example of one of these stories is the overdraft story seen below that ran on the local NBC affiliate that featured my employer.