I previously wrote a post discussing how there may be a missed opportunity on subway cars in NYC.
To my delight, last night I saw a subway car that had been fully branded… and it was fantastic! Click the photo to the left to see the larger image – you’ll quickly recognize the brand.
I don’t know how many cars had been branded, but as many as I could see had some sort of the Target graphic on them. They were simple and stood out immediately. Well played Target.
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