It’s been one week since I launched a social media initiative for my employer, and I think the results have been good thus far.
Specifically, I’m very pleased with the rate in which we have increased the fan base on the Facebook page. In less than one week almost 4,000 people have become a fan – and that’s fantastic.
There’s another credit union of equal size that I was using as somewhat of a baseline prior to the launch, but we surpassed their 898 fans in about 12 hours. I don’t know this for a fact, but we may have one of the largest credit union fan bases on Facebook.
How do you get the fans?
That question should be answered when you develop your social media strategy. There are a number of different answers, but you need to determine what works best for you. (For example, will the Facebook page be promoted on your homepage? What will the content be?)
What do you post on Facebook?
Relevant content that you think your audience will appreciate is a good start. The fact that people have chosen to be your fan is an honor, always keep that in mind and provide compelling content that adds value.
But then, I’m also a fan of mixing it up. For example, last night prior to the Super Bowl I did a post asking fans who they thought would win the game. The question quickly generated a series of comments and allowed for interaction amongst fans.
I have a lot of additional Facebook/Twitter info to share, but I’ll do that in subsequent posts.
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