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How to Create a Facebook Page Without Connecting it to a Profile

by Ryan Shell on February 22, 2010

Unfortunately when I made the Facebook page for my employer I wasn’t aware that you could do so without also creating a profile. I’ve since learned that it is in fact possible and want to share the information with you. Here are the steps:

  1. Go to www.facebook.com
  2. Scroll to the bottom and look for “Advertising” in the footer – click it
  3. Click “Pages” up towards the top of the screen
  4. Click the green “Create a Page” button
  5. Fill in the information as it relates to your Page – click blue “Create Page” button when finished
  6. Enter a valid email address, and then validate
  7. That’s it, your page has been created without connecting it to a profile

In the past the process was a bit more confusing, which made people think a Page had to be connected to a profile. Facebook has cleaned up the process a bit and it’s quite painless at this point.

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Are Features Lost when Facebook Pages Aren't Connected to a Profile? | Ryan Shell.com
March 2, 2010 at 9:17 am

{ 20 comments… read them below or add one }

Brian February 22, 2010 at 8:59 am

But can you unlink an existing page/profile without having to recreate a new page and lose the old page info or having to ask people to re “fan” the new page?

Ryan Shell February 22, 2010 at 9:08 am

Brian, to my knowledge that isn’t an option. I wish it was thought… While we’re at it, I also wish FB would allow you to change the page name, not the link, the name.

Moira Murphy February 22, 2010 at 7:42 pm

Thanks for sharing you are great. I had created a page, and am going to keep it attached to my profile as it is for my Real Estate business. But good to know how to create a page separately going forward. You are correct it was really not clear before they updated it.

Anna Sjostrom February 23, 2010 at 2:07 pm

Hello
Can you please confirm that you are talking about creating a fan page?

Ryan Shell February 23, 2010 at 2:11 pm

Anna, yes, I am talking fan pages.

Doreen Blades February 24, 2010 at 11:56 am

Ryan,
Is it still true you need a certain number of fans before you can have a stand alone company page? I have a fan page/ under groups listed as http://www.Funlovingpets.com.
As to the above question not being able to unlink a fan page from a profile have you heard any rumblings from FB about being able to unlink them in the near future?
Thanks

Ryan Shell February 24, 2010 at 12:11 pm

Doreen,

Yes, a Facebook page must have 25 fans before you can claim a vanity URL. It sounds like you might be mixing terms though. Pages and Groups are two totally different things, even though they may look like the same thing. You can only claim a vanity URL (Ex. facebook.com/voteshell) after getting 25 fans.

I’ve not heard anything about Facebook allowing you to unlink a Page from a Profile just yet.

Good questions, and thanks for leaving a comment.

brian March 2, 2010 at 3:25 pm

Ryan, is there any downside to doing it this way rather than setting up a profile and then creating a fan page?

Ryan Shell March 2, 2010 at 5:20 pm

Brian, not really. All page functions should work 100%.

Geoff Snowden March 8, 2010 at 10:05 pm

Thanks Ryan,

I have been pondering re-launching my fan page for my business, but when I went through the process I was only able to do it by setting up a personal profile page to have it linked too!!

Thanks for clarifying this issue, really, really helpful (and timely for me!)

Geoff

Victoria Thompson March 9, 2010 at 2:19 am

Thank you for the advice. I already had a fan page for my company Green Nippers but I had to have a profile with it and found it hard to use. I’ve just created a new facebook page following your step by step guide above: http://www.facebook.com/pages/Green-Nippers/350747690652

I have not invited any fans to join as yet, but I was just wondering if there is any where on my page where I can add/invite fans or if I can join fan pages or groups?

Thank you

Ryan Shell March 9, 2010 at 5:31 am

Geoff, glad I could help. Best of luck to you.

Victoria, the invite friends feature still works, but the one drawback is that the feature allows you to invite friends of your profile… which doesn’t work because you don’t have the page connected to a profile.

laura March 15, 2010 at 7:48 am

Once you have a Fan Page, I have noticed that when I post on the Fan Page, it does it as the name of the business, but when I want to reply privately to a fan, it sends it as my personal profile/name. Any way around that kind of stuff?

Ryan Shell March 15, 2010 at 7:58 am

Laura, I’m assuming when you say privately you’re talking about a direct message. If the page is connected to you’re profile the profile will show up as the sender – the only way around that is to not have the Page connected to the profile. This is one of those things a ton of people would have liked to have known prior to setting up a Page.

Thanks for the question.

Laura Christianson March 15, 2010 at 7:14 pm

Ryan,

This is good news. Thanks for sharing the instructions. Now that you’ve had yours up for a few weeks, have you noticed any glitches — or advantages to setting it up this way?

Ryan Shell March 16, 2010 at 9:25 am

Laura C, the real advantage might just be that it protects a business from being connected with any one person. Circle back to Laura’s comment just above yours… it will highlight a negative of having the page connected to a profile.

Thank you for checking out the site.

Sallie Goetsch (rhymes with 'sketch') March 16, 2010 at 12:58 pm

Oh, and one more thing I just discovered today: many third-party applications (SlideShare, for instance) have to be installed on your personal profile before they can be connected to your fan page.

Jamaaludeen Khan March 17, 2010 at 1:03 am

I would never use this though. It’s one of those things – in my opinion – that is possible but not useful.

Firstly, why would you want to have a Facebook Page if you don’t have a profile of yourself?

Secondly, to create the Page, you have to be *in* Facebook, so again…what’s the point of not having a personal profile.

Thirdly, if you have a personal profile, and just want to have a Page that’s independent from that profile, then that, too, does not make sense. For one reason, you can invite all your friends to the Page if it’s connected to your profile, and it’s it’s not, you can only increase your Fan count by other means.

Ryan Shell March 17, 2010 at 7:07 am

Jamaaludeen, some businesses don’t want to worry with a Page being connected to a profile. Having a Page and a Profile can cause confusion in searches. Also, I think some like the idea of it being a stand-alone thing that isn’t connected to a person or email account. Thanks for stopping by.

Randi April 16, 2010 at 7:14 am

Hey Ryan,

I can be a little slow at times…I followed your instructions and made the assumption that I should not be logged in to my personal account. All seemed okay, until I went back in using the e-mail address provided in Step 6. At that time, the instructions displayed indicated I had to create a profile. So now I have a second profile.

Please help or explain what I did wrong.

Randi

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