When developing your social media strategy you’re going to answer a number of questions, one of which will probably have to do with moderation. Let’s dig a bit deeper and specifically discuss Facebook moderation.
Unfortunately for Facebook pages you don’t receive email updates when a new comment is posted or something you posted gets commented on… and that stinks.
One of your fans might say something that needs to be addressed, but that comment currently stands the chance of being overlooked. You could be missing out on customer service opportunities, or even worse, negative comments could potentially go unaddressed.
If your page has a few hundred fans you might not have a hard time catching/addressing comments, but if you have a page with thousands of fans it probably isn’t the easiest thing to do.
Rather than driving yourself crazy and constantly hitting refresh on a Facebook page, you might want to consider some of the online tools that provide Facebook moderation.
At a minimum they will allow you to:
- Moderate pages
- Get alerts when comments are left
- Respond to comments directly from the console
Some will even let you:
- Create applications
- Publish directly to your page
- Get detailed analytics
I haven’t tested all of the tools available, so I won’t be giving you any specific recommendations as to what you should try. If this is something that interests you simply Google “Facebook page moderation” and several options will show up.
It’s great to have thousands of fans, but if you don’t know what’s being said and engaging your fans in conversation then you’re really missing out.
Feel free to connect with me on Twitter and Facebook. Subscribe to the blog via RSS or click here to have new posts sent directly to your Inbox.
{ 1 trackback }
{ 0 comments… add one now }